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Tag: plain language
The Novel Coronavirus COVID-19 and Plain Language
The virus is spreading as a disease (so far over 90,000 people infected and over 3,000 dead) but is also spreading a lot of confusion. As a pathogen (a cause…
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Health Literacy is Multidimensional
Health Literacy has been understood as literacy applied to health information. But we now know that communication is a dialogue, so even at the federal level,…
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Is Plain Language Worth It?
I was asked this question by a group of non-fiction writers. The bottom line: all content developers, even marketers and advertisers, can learn a huge deal…
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Plain Language Principles
How do we promote successful written communication? “Plain language is clear language. It is simple and direct but not simplistic or patronizing.” Nick Wright…
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Don’t “you know?” Them: Turning the “Teach-Back” Technique Around on Doctors for Patient Advocacy
Language is key at the doctor’s office. Improving physician-patient communication can have huge benefits. In fact, an AHRQ study found that after implementing…
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Passives are Peaceful, not Limp
In my latest article on the ATA Chronicle, the flagship publication of the American Translators Association, I explore passive voice. The title of the article…
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