Plain language

It is simply clear writing–now backed by an upcoming ISO Standard! Clear writing turns heads, changes minds, and prompts action. And action changes things.

The goal is a reading experience suited to the readers’ needs through:

• Content selection and organization
• Layout and design
• Wording and style

Well, clear writing reads easy, but it is hard to write. We have the training and practice to help you write or revise your documents so you can focus on what you do best.

We make words work harder so you don’t have to—and we beat raw AI where it matters most. While standard LLMs optimize for fluency, we deliver governed clarity: communications that are legally defensible, universally accessible, and proven by user research across civic institutions and private enterprise to drive measurable results.

• Strategic Advantage. Plain language inspires confidence and credibility by helping readers understand you better, which in turn shows that you care. You will gain an edge over the competition and boost your reputation.
• Time Savings: Plain language is a proven way to reduce calls for clarification, round trips and returns, and follow-ups due to incomplete or mistaken information. It saves yours and your readers’ time!
• Financial Gains: Plain and simple language pays off both from saving time—which increases efficiency—and from boosting your reputation—which increases readers satisfaction and loyalty.
• Regulatory Compliance: Plain language helps you and your readers adhere to laws, regulations, guidelines, and standards.
• Peace of Mind: Plain language is a civil right. People have the right to understand the information shared with them. By using plain language, you are fulfilling a civic duty. And it feels so good to do the right thing!